Keywordresearch and
Searchengine optimization
Currently over 350 million net users access information/data from over 2 billion
web pages on the Internet. Over 75 % of the net users seek information through 15
major search engines such as Google, Yahoo!, Alltheweb, HotBot, Lycos, etc. These
major search engines can manage only 50 to 300 million pages in their databases,
or 15 percent of the existing pages on the web. Getting listed and properly positioned
in these major search engines gives you better search referrals.
This involves the optimisation of the code within your website for your keyword
universe and typically includes the modification of a number of key elements within
the website including; page titles, page headings, page content, meta tags, page
structure, website navigational elements, overall keyword density and the inclusion
of a sitemap.
Our focus is on ensuring the home page of your website is optimised for your most
important primary keywords while the other pages in your site are optimised for
both your primary keywords and secondary keywords depending on the page content.
The process starts off with the initial optimisation of your website using information
from our initial analysis. Once these initial optimisation changes have been indexed
and picked up by the major search engines, we analyse their effectiveness and make
further optimisation tweaks as required.
It is important to note that website optimisation on its own will not necessarily
lead to good rankings and this is just part of the overall process.
Search engine optimisation should be considered a long term strategy as it can take
time for website modifications and new links to alter your rankings. If you are
launching a new website, be aware that it can take 6 months before these optimisation
techniques start to take effect and sometimes 12 months to fully mature to the stage
where you are consistently achieving good rankings. For this reason we recommend
pay-per-click advertising as this is a good way of generating immediate traffic
in the short term.
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